romney's 47% remark. you're probably not going to want to hear this, rich, but let's play it. >> [ inaudible ] they believe they are victims. they believe the government has the responsibility to care for them. who believe that they're entitled to health care, food, housing, you name it. and they will vote for this president no matter what. so my job is not to worry about those people. >> i got to tell you, we've tossed this around with my production team. and there are few who don't think that this is one of the most damning ads out there. this is one that's going to stick around. how in the world? because you put these words to faces. rich, how does the romney camp counter this? >> i think you can't. you can't counter it. you just have to try to change the discussion. i mean, four years ago when the president then senator obama made that bone-headed remark about pennsylvanians he went on to win pennsylvania in the general election. so these things have sort of a half life. and we'll see whether it still